For Health Insurance Plans & Payers

Your marketing site sells plans.
We help members actually use them.

The public UHC site is a polished acquisition funnel. Once someone enrolls, they have a member portal, a PDF, and an 800 number. We fill the gap between enrollment and comprehension — inside your existing member portal, under your brand.

This isn't a replacement for your website. It's a resource library that lives inside your member portal — where enrolled members go when something confusing happens. That's where CAHPS surveys measure you. That's where call deflection happens.

See the UHC-branded demo

4.5×

more likely to renew

members who understand their benefits

32%

fewer avoidable ER visits

when patients know what to expect

$180

avg. cost per member services call

vs. <$0.01 for a self-serve answer

Top 5

CAHPS driver

"ease of getting care information"

The problem health plans already know they have

Compliance sets the floor. Your competitors are racing to the ceiling.

CMS Star Ratings are at risk

Member experience scores (CAHPS) directly drive Star Ratings. Low stars = reduced MA plan revenue. Plans lose hundreds of millions of dollars per star tier.

Members don't understand their coverage

Studies show 75% of members don't understand their Explanation of Benefits. Confusion drives unnecessary ER visits, redundant calls to member services, and plan-switching at renewal.

Employer clients demand better experience

Large self-funded employers choose carriers partly on member experience scores. A differentiated education platform is a tangible value-add in renewal conversations.

Compliance vs. comprehension

Regulators mandate disclosure. We help members actually understand.

Regulatory Requirement	Current Standard	With Our Platform
ACA SBC requirement	Static PDF, 40+ pages	Interactive, searchable, plain English
CMS member communication standards	Annual mailed booklets	Always-on, on-demand answers
NCQA health literacy standards	Reading level compliance only	Comprehension-first design
HEDIS member engagement	Passive — measure after the fact	Active education drives better scores

What you get

A fully white-labeled platform that looks and feels like your product — live in days.

White-labeled member education portal — branded UHC, looks like your product
150+ plain-English explainers on hospital care, procedures, billing & coverage
Search + category browse — members find answers in seconds, not phone queues
Zero integration required — live in days, not quarters
Content updated continuously as care protocols evolve
Analytics dashboard showing what members are actually confused about

"Each additional Star Rating point is worth an estimated $400–$500 per member per year in bonus revenue for a Medicare Advantage plan."

— CMS Medicare Advantage Quality Bonus Program

For a plan with 500,000 MA members, moving from 3 to 3.5 stars represents up to $250M in additional revenue. Member experience is a line item.

Ready to see it branded for your plan?

We'll build a custom demo with your brand in 48 hours — no commitment required.

View the UHC demo

Your marketing site sells plans.We help members actually use them.